PROJECT BRIEF
Prepare a campaign to promote an exhibition of the work of a contemporary architect. This exhibition will be held in a major
museum or gallery, and the innovative architect will be the focus.
CONCEPT
Rem Koolhaas is one of the most innovative architects whose works aim to search for a link between technology and humanity. The
project starts with a series of graphic translations. The fragmented geometric shapes are inspired by Deconstructivism and they are
used as the visual language for the campaign. The variety of colours and forms represent Rem’s countless ideas and experiments in
architectural and urban design.
Prepare a campaign to promote an exhibition of the work of a contemporary architect. This exhibition will be held in a major
museum or gallery, and the innovative architect will be the focus.
CONCEPT
Rem Koolhaas is one of the most innovative architects whose works aim to search for a link between technology and humanity. The
project starts with a series of graphic translations. The fragmented geometric shapes are inspired by Deconstructivism and they are
used as the visual language for the campaign. The variety of colours and forms represent Rem’s countless ideas and experiments in
architectural and urban design.
